This semester has been a busy one. When I first opened the syllabus for the Managing Online Public Relations class, I became worried about the amount of social media posts we would be required to do each week. It almost seemed unmanageable. Prior to this course, I was a social media user but not an active one. In fact, my personal social media usage was almost non-existent. J560 really pushed me to get back into the social media game. Even more than that, it taught me to be mindful of the content I post and how I can engage with friends and followers. I found that when I posted a really relevant article about social media or PR I would get a lot of interactions through retweets, comments and favorites. This opened me up to the idea that social media can do a lot for you if you know how to use it correctly. Over the course of the semester, we talked a lot about building your personal brand. While I have given some thought to that brand it’s something that I need to continue to work on developing. Over the summer, when I have more time, I want to read some of the other books suggested in this course because I think the content could be very valuable. Looking back now, at the end of the semester, I found that I was able to easily maintain the social media postings required each week. While I doubt I will keep up with that level of posting going forward I do want to be strategic in how I use social media platforms, in particular Twitter, to connect with people. I enjoyed this class because I feel like it showed me that social media doesn’t simply have to be a world of oversharing and an invasion of privacy. It can be a tool to connect with people who share similar interests, goals and professions. Thank you to my instructor and classmates for spending this semester with me. I enjoyed seeing all your posts and learning from you. I hope to stay connected with you all as we close this chapter and move forward with our courses and careers.
Farewell for now and Happy Summer!